6 Practical Guides To Boost Sales On Your e-Commerce Site
Since the aim of e-commerce websites is to earn profit in the long run, it is important for them to get maximum exposure and entice people to buy- especially when it comes to online presence. For this, SEO seems to be the best option as it focuses on ranking a website higher on different search engines through a number of relevant keywords and phrases along with different techniques.
As the website ranks higher, the company will see a significant increase in their sales. Below are some helpful tips that will definitely yield the desired results.
Descriptive, Original Title Tags
Title tags also play an important role in on-page optimization and sometimes create problems for e-commerce websites. Every page needs to have a separate, unique title tag- which is overlooked by most of the e-commerce websites. It is important to give different titles to every page so that nothing is detected as repetitive or duplicate.
Apart from being unique, title tags also have to be descriptive and matches what the customers are looking for. Take for instance Holdsworth Chocolates' online shop, instead of having product names such as "Holdsworth Gift Box" or "Chocolate Gift Box". They gave a more specific title for their products like "Alcohol Free Chocolate Gift Box 240g". The page will definitely become easier to find for customers who are looking for that particular product.
Unique Product Description
The biggest mistake that most of the e-commerce websites overlook is the presence of unique product descriptions. Google’s policy clearly states that every product needs to have a different description so as to be ranked higher and higher without duplication. Moreover, a product should not be left without description because Google has it made necessary for a product to have some text.
The permalink or URL structure of the product pages also needs attention as it has to be friendly for both search engines and people. Visitors perceive different thoughts after seeing the page URLs and enable search engines to rank them accordingly. Ideally, URLs should not have excess characters like the URL of iStock’s product page is: http://www.istockphoto.com/photo/family-portrait-8239229
Avoid Investing In Temporary Foundations
It has been noticed that e-commerce websites were not able to work for a longer period of time. They received incredible response in the beginning and then, their sales started to fall gradually, ultimately requiring them to stop making deals. This problem is actually the signal of weak foundation.
Yes, PPC (Pay-Per-Click) is a good way to bring traffic on to the website but it is not as reliable as SEO because the technique is getting costly, causing the businesses to bear higher operating cost. So, it is recommended to use different SEO techniques to optimize the website and increase the sales.
Google Panda Loves Us!
Google Panda was first released in February 2011. It introduces a change to Google’s search results ranking algorithm to lower the rank of “low-quality sites” or “thin sites”, and return higher-quality sites to sit at the top of search results.
The new search algorithm not only directs website owners to place unique content but also requires them to maintain the quality of their contents. Page layouts, time of visit, diversity in website traffic, user experience level and bounce rates are some of the most important factors that evaluate the rank of a website’s page.
e-Commerce Schema Markup
Schemas are HTML tags that are used to markup pages so that it can be recognized by major search engines. When the right schemas are applied, search engines like Google can rely on this markup to improve the display of search results and makes it easier for users to find what they're looking for.
It is necessary for an e-commerce website owner to place relevant schema information so that it can match with what they have written in the product descriptions on WordPress and Woo-Commerce while, potential visitors will find relevancy on the page and keep on visiting it.
- Limited Time Offer
- Product Availability
- Reviews & Ratings
- Images & Videos
- Product SKU
Thank you for reading this article. If you have other advice or tips that should be kept in mind while optimizing an e-commerce website, feel free to share it with us. Leave your comments below.
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It's written by Hazel Lee